Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash....
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Feb 283 min read
How Local Councils Shape Digital Literacy for Older Adults
A recent report released by Shaping Connections researchers in collaboration with the University of the Third Age (U3A) Network Victoria...
Jan 312 min read
How Digital Technology is Enhancing Social Connectedness
Social Connectedness is a key aspect of our health, wellbeing and longevity especially for older adults. A new study by Simionato et al...
Jan 173 min read
Interactive Tools to Support Digital Inclusion
Assessing and supporting digital inclusion is critical when connecting older adults with services vital to their well being. The team at...
Oct 4, 20232 min read
Victorian Seniors Festival provides opportunity for digital experiences
October means that the annual Victorian Seniors Festival has kicked off with a host of activities and events across the State. October...
Sep 22, 20231 min read
Partnerships key for educational outcomes
Partnerships with service and community organisations assist with co-designing strategies and developing educational programs so that...
Sep 15, 20233 min read
Digital strategy to improve aged care services
Emerging tech can be used to not only improve the wellbeing of older Australians, but also the quality of their care, and streamline...
Aug 10, 20232 min read
New pathways identified for greater digital tech uptake by older adults
A new study by RMIT researchers has identified three critical pathways to increase the likelihood of older adults adopting digital...
Jul 16, 20232 min read
Digital tech diversity in the workplace
By acknowledging the importance of digital literacy and staying up-to-date with emerging technologies, we can all play a part to help...
Jul 13, 20232 min read
Enabling cities to support ageing and longevity
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
Jun 5, 20231 min read
Digital Inclusion
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
Apr 3, 20231 min read
Collaborating on digital inclusion
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
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