Apr 172 min readAustralian brands must overcome ageism to tap into the “silver economy” and bridge the digital divideBrands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash....
Feb 283 min readHow Local Councils Shape Digital Literacy for Older AdultsA recent report released by Shaping Connections researchers in collaboration with the University of the Third Age (U3A) Network Victoria...
Jan 312 min readHow Digital Technology is Enhancing Social ConnectednessSocial Connectedness is a key aspect of our health, wellbeing and longevity especially for older adults. A new study by Simionato et al...
Jun 15, 20232 min read3 step guide to understanding non skill related tech barriers Shaping Connections Founder and Co Director Dr Torgeir Aleti, recently took part in a panel discussion as part of Council on the Ageing...
Apr 6, 20232 min readWhat is connectedness?An insight into how technology can be a double-edged sword. Research shows that: 44% of people aged over 65 years’ experience social...
Feb 9, 20231 min readBridging the digital divideAddressing the technology concerns of older adults is important for social inclusion, engagement and in many ways daily life. Shaping...