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Apr 172 min read
Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash....
Oct 24, 20234 min read
Empowering Older Adults through Co-Design
Human-centred design is a problem-solving approach that, as the name suggests, is focused on people’s needs, preferences, and opinions....
Sep 22, 20231 min read
Partnerships key for educational outcomes
Partnerships with service and community organisations assist with co-designing strategies and developing educational programs so that...
Jul 6, 20232 min read
Consumer Culture Theory in Sweden
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
Jun 30, 20232 min read
Understanding healthy ageing
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
Jun 5, 20231 min read
Digital Inclusion
Shaping Connections Founder and Director, Associate Professor Bernardo Figueiredo explores how older adults are using technology on his...
May 26, 20232 min read
New website for Shaping Connections
Shaping Connections has undergone a facelift with a new look and feel for its flagship website. We are proud to launch our new website...
Mar 13, 20231 min read
How to use Shaping Connections interactive tools
Designed to be accessible to all users, interactive and educational! Shaping Connections has developed three interactive tools to help...
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